Free Market Segmentation: For Both B2C and B2B Markets

Understand market segmentation, the different types of segmentation and targeting strategies. Start now Market Segmentation: For Both B2C and B2B Markets Description This course explains the concept of market segmentation and its benefits. Then it analyses the different types of market segmentation in business-to-consumer (B2C) markets and in business-to-business (B2B) markets. Finally, it analyses strategies for implementing segmentation and explains the required criteria for successful market segmentation. Why should you segment your market? Market segmentation is all about dividing your general group of potential customers into sub-groups that share common attributes. Segmenting your market helps you gain a better understanding of your potential customer’s needs and wants. This understanding will enable you to tailor your marketing strategy to customer segments, most likely to buy your product or service. Segmenting your market enables you to efficiently use your resources to develo...